DIGITAL MARKETING

With endless opportunities, digital marketing can seem intimidating if you’ve never used it for a business before. There are a variety of platforms and digital marketing terms that may make it seem like a bigger project than it is.

Small businesses can believe they don’t have the time or money to compete online. As a result, many prefer to take things slowly and stick with one or two forms of traditional advertising if their business will evolve as time passes.

The fact is the marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find your business unless you show up in the places, they spend time. After all, 4.6 billion people use the internet for many reasons. That’s 60% global internet penetration according to Digital 2021: Global Overview Report.

The potential customers you can find online are a much larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable, and measurable.

Some of the key benefits of digital marketing include:

• The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better!
• The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital
• Target the right audience at the right time – personalization is simpler with digital marketing
• Communicate with your prospects at every stage of the buying process
• Save money and reach more customers for less
• Get to know your audience and drive engagement to create brand loyalty. Get some inspiration from the power of customer loyalty schemes.
• Track and monitor responses to your marketing efforts easily and instantly